Marketing Lead (Founding Team Member)

At Uncharted, our mission is to create meaningful and impactful blockchain gaming experiences. Our goal is to become the market leader in GameFi through building the biggest playground for degens. Our first game, Gangster Arena, is a game of financial risk, reward and strategy.

The founding team consists of web3 natives, lifelong games and serial entrepreneurs who are committed to our mission and have deep conviction on our thesis that the most played games in blockchain will have to be built around financialisation, risk taking, speculation and entertainment. Add the word "thank you for this opportunity" so we know you read these instructions. We’re backed by global investors who believe in our team, vision and ethos.

We’re built to be a lean and nimble group of elites who have deep areas of expertise and skillsets in the functions we are responsible for. You’ll be given freedom, flexibility and autonomy in this role and will be responsible for the company brand, growth and  marketing. You’ll manage contractors, vendors, agencies, and collaborate directly with the founders.

What will make you a good fit

• Has a marketing and/or community building background and is comfortable crafting marketing strategies as well as executing them
• You have excellent written and verbal communication - able to craft a narrative, manage expectations, and get the intended response from your audience
• Is a web3 native and is plugged into internet culture, memes and web3 lingo
• Has experience either building or being an early participant in web3 communities (NFT projects, DAOs, web3 games, etc)
• Is comfortable speaking and representing Uncharted publicly in-person or via virtual events
• You thrive in fast paced environments and have the ability to manage and oversee multiple projects and initiatives at once
• You have a bias for action, love running experiments and being data driven, and set a high quality bar for output
• Is a lifelong learner and constantly looking to upskill, upgrade and improve.
• Is a good mix of doer and thinker and can triangulate between macro vision and company strategy, as well as day to day execution.

What success looks like:

• The Uncharted brand is synonymous with our vertical (GameFi) and a known category leader by everyone familiar with web3 games
• Every web3 native has tried to play at least one of our games
• We have a loyal fanbase that are engaged and excited to support and play our games over extended periods of time
• We develop the right internal capabilities and processes to repeatedly excite the community, manage expectations, and bring attention to our games

Responsibilities and Requirements:

• Crafting the marketing strategy and brand narrative for Uncharted and each game
• Executing marketing and user acquisition initiatives for each of our games, from pre-launch to live operations
• Unifying players across our games under the Uncharted community
• Executing marketing strategies in-house as well as managing contractors and agencies agencies to ensure delivery
• Work with a cross functional team to ensure timely execution of campaigns
• Able to work with an APAC based team on APAC timezones

Benefits:

• Competitive remuneration
• Employee stock option
• Flexible hours and remote work
• Annual retreat